Paint the Pavement
Typography + Illustration
This was a class project at Carnegie Mellon. Paint the Pavement is a national program that rallies communities to paint murals on busy street intersections. These murals have been shown to improve pedestrian safety. Unfortunately, the application packet is difficult to understand.
I redesigned the application packet to deliver the information in more manageable chunks. I also created a distinctive brand identity that can appeal to both parents and children. More process documentation.
The original packet was redundant and difficult to navigate. We worked in small groups to think about the information hierarchy.
Initial Visual Explorations
After this exercise, I brainstormed the visual style, based on the keywords Playful, Pittsburgh, and Movement. I settled on a whimsical, children's-book-inspired look and feel. I wanted to appeal to both parents and children.
One of the big challenges was finding a visual balance between illustration and typography.
In addition to the application packet, I would need a way to generate excitement in the school. A playful poster would engage children and capture their imagination.