Lunar Gala is one of the largest fashion events in Pittsburgh, having sold out over 1200 seats in every year of its existence. My task was to work with the creative team (Print, Web, Brand, and Experience) to develop a brand for the show.
During the ten month process, I helped create a cohesive show brand and led a team of designers (Anna Gusman, Hee Seo Chun, Youjin Nam, Lukas Hermann, and Marisa Lu) to create both promotional and in-show videos. You can see the full show here.
I provided creative direction for Lukas to create generative runway backdrop videos. Photography by Wilson Chan & Brian Tao.
WHAT IS FEROX?
Ferox, or “wild” in Latin, was the show theme. To add depth to the brand, we created a backstory - a power struggle between an all-powerful Federation and a group of blobular beings.
Other Promotional Content
Promotional content was equally spaced out over the 10 month period - first the general show, then the show with the new theme. We reached our fans on both Facebook and Instagram.
IN-SHOW NARRATIVE VIDEOS
In addition to runway backgrounds, we created 6 interstitial videos that flesh out the Ferox world. I synthesized visuals from Marisa and Anna (Processing.org and Unity) and Hee Seo and Juliana (Cinema4D).
The teams collaborated to maintain a consistent brand through web, print, motion, and the physical event space.
Prototyping for motion design is a challenge. Storyboarding is crucial so that you don’t waste time making assets that you don’t need.