Motion Direction + Video Editing + Branding
Lunar Gala is one of the largest fashion events in Pittsburgh, having sold out over 1200 seats in every year of its existence. My task was to work with the creative team (Print, Web, Brand, and Experience) to develop a brand for the show.
What is Ferox?
Ferox, or “wild” in Latin, was the show theme. To add depth to the brand, we created a backstory - a power struggle between an all-powerful Federation and a group of blobular beings.
I provided creative direction for Lukas to create generative runway backdrop videos. Photography by Wilson Chan & Brian Tao.
Other Promotional Content
Promotional content was equally spaced out over the 10 month period - first the general show, then the show with the new theme. We reached our fans on both Facebook and Instagram.
Instagram Countdown Promos
In-Show Narrative Videos
In addition to runway backgrounds, we created 6 interstitial videos that flesh out the Ferox world. I synthesized visuals from Marisa and Anna (Processing.org and Unity) and Hee Seo and Juliana (Cinema4D).
The teams collaborated to maintain a consistent brand through web, print, motion, and the physical event space.