As a Deloitte Summer Scholar, I worked out of the design consultancy, Doblin. I worked with designers and business consultants on a internal project to help a Fortune 100 health insurance company redefine its role in the patient-provider experience.
I worked with the team to develop an icon library which I used in journey maps and materials for field research. I traveled bi-weekly to client and field research sites around the U.S. You can read about my experience here. How to navigate a long-term, internal project.
Due to an NDA, there are parts of the project I can’t show.
Bringing Research to Life
I joined during the project’s field research stage. I observed interviews at various client locations around the country. I then collaborated with other designers to bring the doctor personas to life.
CREATING A VISUAL LANGUAGE
I collaborated with another designer to develop a visual language for better consultant-client communication. I knew that I had limited time on this project, so we chose a vector style to allow for efficient hand-offs. They were still in use when I visited a year later.
I created current (pink) and future-state (green) journey maps to help the client iterate on their service. The journey maps featured patients of different ages and health.