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Doblin

 
 
with fellow design Summer Scholars Bettina Chou and Ariel Swift at Deloitte University (Dallas, TX)

with fellow design Summer Scholars Bettina Chou and Ariel Swift at Deloitte University (Dallas, TX)

Deloitte

Challenge

As a Deloitte Summer Scholar, I worked out of the design consultancy, Doblin. I worked with designers and business consultants on a internal project to help a Fortune 100 health insurance company redefine its role in the patient-provider experience.

Outcome

I worked with the team to develop an icon library which I used in journey maps and materials for field research. I traveled bi-weekly to client and field research sites around the U.S. You can read about my experience here. How to navigate a long-term, internal project.

Due to an NDA, there are parts of the project I can’t show.

 
 
 
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Bringing Research to Life

I joined during the project’s field research stage. I observed interviews at various client locations around the country. I then collaborated with other designers to bring the doctor personas to life.

 
 
 
 
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CREATING A VISUAL LANGUAGE

I collaborated with another designer to develop a visual language for better consultant-client communication. I knew that I had limited time on this project, so we chose a vector style to allow for efficient hand-offs. They were still in use when I visited a year later.

 
 
 
 

Journey Maps

I created current (pink) and future-state (green) journey maps to help the client iterate on their service. The journey maps featured patients of different ages and health.

 
 
 
 
My internship experience featured on Doblin’s “Our Thinking” page

My internship experience featured on Doblin’s “Our Thinking” page